“A new coat, please,” you say to the store robot, in a bit of a hurry. It notices that you’re in no mood for chit-chat and already knows that you have little time to spare on Thursday nights. The robot immediately presents three stylish coats, of course in your perfect size. A few minutes later, you’re outside again. Yes, in 2030 you’ll even be comfortable shopping in an actual brick-and-mortar store. And all of that will be made possible thanks to artificial intelligence.
Ten years ago, we were very impressed with Siri, but now it’s become quite common to communicate with devices and programs. Retailers are eager to embrace that trend. That makes sense, too, since artificial intelligence (AI) is the perfect instrument for attracting new customers and selling even more products to current clientele.
The emergence of robots and AI is especially good news for you, the consumer: advanced artificial intelligence is a huge asset for improving the customer experience. If you’re more than just a consumer and are a retailer, these are trends that you need to pay attention to.
8 interesting developments we’re seeing in AI in retail:
1. Websites that evolve with you
Web shops use the data you have left on their website to build a profile. Based on previous purchases, search habits, click behavior, age, gender, season of the year, and various other variables, self-learning algorithms will give you suggestions for products that will keep on improving.
Over the next few years, retailer websites will become even smarter. For instance, they’ll get better at gauging your style while you shop and adapting suggestions on the fly. Elements of the site itself, such as the layout or font, will constantly evolve with user preferences.
2. From stupid chat bot to smart assistant
More and more retailers are using chat bots on websites and through chat applications such as Facebook Messenger. Potential customers can communicate with them using speech and/or text. The bots will assess and answer customer questions, provide assistance in the selection process, and execute simple tasks.
Read the source article at The Future of Customer Engagement and Commerce.