Amazon unveiled a new physical store on Monday that sells grocery essentials and ready-made meals. But the key selling point is what’s missing: checkout lines.
Amazon unveiled the physical store in a video that shows how customers check in at the entrance of the store with a new app called Amazon Go, then grab whatever items are needed. Amazon claims it can track the items automatically through a combination of computer vision and deep learning technologies. When you’re done shopping, you just walk out. The first store is located in Seattle, where Amazon is headquartered.
For years, there have been rumors the e-commerce company would expand its dominance from digital to physical shopping. Amazon began experimenting with physical bookstores a year ago, but Amazon Go may mark its boldest bet on bricks-and-mortar yet.
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