With the advent of the internet age, controlling your personal data rapidly became impractical without cutting both internet and mobile cords. As internet of things (IoT) and big data technologies proliferate, the ways your data can be collected and processed are expanding even more quickly. And that, potentially, puts users, government and business on a collision course where privacy is concerned.
“Website privacy policies have become a de facto standard to address expectations of “notice and choice” on the Web,” Sadeh says. “The idea is that users should be able to obtain information about the practices of websites they visit, and be able to make meaningful decisions on that basis. In practice, however, users are known to never read privacy policies.”