Artificial intelligence is all around us, from searching on Google to what news you see on social media to using Siri. And with the momentum around AI growing every day, it’s not surprising that some of the most innovative retail sites have recently been experimenting with the use of AI, as well.
Businesses that ignore this growing trend will find themselves playing catch-up for years.
The big question is how exactly is this new technology going to change retail. E-commerce is a space with a lot of potential, in part because it’s such a data-rich industry, and, there’s some momentum around AI gathering already. What’s more, a lot of the AI techniques that are enjoying success in other applications are well-positioned to make serious impact on the space, streamlining retail processes and transforming the online experience into something more like talking to an experienced salesperson at a brick-and-mortar location.
Deep learning is a great example of this. It’s been the fuel for much of the recent success in applied AI, so it is not surprising that some of the first attempts at augmenting the shopping experience have been making use of the power of deep learning in classifying images. If you look at something like Pinterest’s visual search feature, you can see the beginnings of how deep learning fit snugly in a retail context.