Monday, July 24, 2017

7 steps for marketers to prepare for 2017’s chatbot trend

It’s taken a long time for companies to master customer service via social media. Those that have done so are probably in the minority. As social media and marketing technology platforms have enhanced their customer...

Tech’s meaningless equivalent of ‘all natural’ is ‘AI-powered”

What does artificial intelligence have in common with the price of eggs? Say you’re trying to decide between 9 or 10 different varieties of eggs at the store. One catches your eye: “All natural.” Well,...

How AI and machine-driven technology shaped marketing in 2016

Marketing seemed to step further into a sci-fi future this year through strides made in artificial intelligence, machine learning and automated interfaces. As a result, automation progressed from having a small role mostly via...