Sunday, September 24, 2017

The Time For Advertisers To Embrace Artificial Intelligence Is Now

By Steve Wadsworth, President and CEO of Tapjoy Depending on your point of view, working in the marketing industry these days is either exciting or frightening. Technology innovation is happening so fast that it’s almost...

How marketers should respond to Google search’s new bots

In late 2015, Google revealed a little about how it is using sophisticated Artificial Intelligence (AI) and machine learning techniques to help improve its search results. Systems such as its RankBrain technology are helping...

7 steps for marketers to prepare for 2017’s chatbot trend

It’s taken a long time for companies to master customer service via social media. Those that have done so are probably in the minority. As social media and marketing technology platforms have enhanced their customer...

Tech’s meaningless equivalent of ‘all natural’ is ‘AI-powered”

What does artificial intelligence have in common with the price of eggs? Say you’re trying to decide between 9 or 10 different varieties of eggs at the store. One catches your eye: “All natural.” Well,...

How AI and machine-driven technology shaped marketing in 2016

Marketing seemed to step further into a sci-fi future this year through strides made in artificial intelligence, machine learning and automated interfaces. As a result, automation progressed from having a small role mostly via...

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